In an era where every resort offers thread counts and spa services, the next frontier of differentiation lies in creating unforgettable emotional connections.
Scent is scientifically proven to be the strongest trigger of memory.
Foxwoods can become the first resort in North America to systematically create lasting memories through personalized fragrance—transforming single visits into lifelong connections.
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Three Distinct Programs, One Unified Vision
A tiered approach targeting different guest segments and revenue opportunities.
1. VILLA SIGNATURE SCENT EXPERIENCE
- Pre-arrival personalization journey
- Butler-delivered custom fragrances
- Pure luxury amenity positioning
2. HOTEL ROOM REVENUE PILOT
- 200-room QR code test
- Direct purchase opportunity
- Measurable ROI within 90 days
3. VIP EVENT INTEGRATION
- Players Club Dinner Series
- Corporate gifting programs
- Entertainment venue opportunities
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THE VILLAS AT FOXWOODS
Signature Scent Experience
The Villas at Foxwoods - Where luxury meets personalized fragrance experiences
The Journey:
1
Book
Digital invitation sent immediately
2
Create
5-minute AI personalization with "Esme"
3
Receive
Butler-delivered custom fragrance
4
Remember
Take Foxwoods home forever
For guests who don't pre-personalize:
- 10ml signature scent waiting in villa
- QR-enabled card for instant personalization
- Custom fragrance shipped post-stay
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Curated Gift Collections
SCENT OF THE EVENT
"The Villas at Foxwoods Signature"
1 x 10ml
Starting at $25
THE FAVORITE
Personal collection
1 x 30ml + 2 x 5ml
Starting at $95
THE SPLURGE
Complete experience
3 x 30ml
Starting at $145
White-glove packaging with personalized elements
Co-branded: Foxwoods forward, leparfum.ai subtle
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Seamless Digital Experience
Guests interact through a custom Foxwoods experience website
PERSONALIZED INTERFACE
- Custom Foxwoods-branded experience portal
- AI-powered scent personality quiz with "Esme"
- Real-time fragrance customization
- Instant preference learning and recommendations
SEAMLESS INTEGRATION
- Works on any device - mobile, tablet, desktop
- No app download required
- Integrated with villa booking systems
- Automated delivery coordination
events.leparfum.ai/experience/foxwood/...
✨ Interactive Preview - Full experience opens in new tab
Technology that creates emotional connections, delivered through intuitive design
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Villa Pilot Program
Launch with 36 Villa Bookings
PHASE 1 OBJECTIVES:
- Refine butler service protocols
- Test guest personalization journey
- Gather satisfaction feedback
- Document operational requirements
SUCCESS METRICS:
- Guest satisfaction scores (target: 9.5+/10)
- Butler service execution rating
- Personalization completion rate
- Guest willingness to recommend
IMPLEMENTATION TIMELINE:
- Week 1-2: Butler training program
- Week 3: Villa setup and staging
- Week 4-16: Live pilot with guests
- Week 17: Analysis and optimization
RISK MITIGATION:
- Pre-stocked signature scents as backup
- 24/7 leparfum.ai support hotline
- Guest service recovery protocols
Foundation for full resort-wide deployment
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200-Room Revenue Test
Simple Implementation:
- QR codes displayed on existing hotel room TVs
- "Create Your Signature Foxwoods Scent" messaging
- A/B test different calls-to-action
Guest Journey:
- See invitation on TV
- Scan QR code
- Complete 5-minute personalization
- Purchase their custom fragrance
- Receive at home with Foxwoods branding
Measurable Results:
- Conversion rates by message type
- Average order values
- Guest satisfaction scores
- Repeat purchase behavior
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Players Club VIP Dinner Series
An Unforgettable Two-Night Journey
The Dinner
- leparfum.ai Co-Founder welcomes guests
- Personalized Discovery Set at each place setting
- Introduction to scent personalization
- Guests create preferences between courses
The Reveal
- Custom "Splurge" collection awaits
- Three personalized 30ml fragrances
- Includes signature scent + event fragrance
- Social media worthy unboxing moment
Perfect for high-value player retention and acquisition
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Scalable Across Every Foxwoods Experience
CORPORATE & PRIVATE EVENTS
- Board retreats in Grand Pequot Tower
- C-suite meetings in Foxwoods Boardroom
- Fundraising galas and milestone celebrations
ENTERTAINMENT VENUES
- VIP concert experiences
- Sports event premium packages
- Celebrity meet-and-greet additions
SPECIALTY EXPERIENCES
- Lake of Isles golf tournaments
- Wave day party VIP cabanas
- Wedding and event packages
Each touchpoint reinforces Foxwoods as a destination that creates lasting memories
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Seamless Implementation
FULFILLMENT STRUCTURE
- Immediate: Pre-stocked signature scents for villas
- Custom: 4-6 week lead time for personalized orders
- Drop-ship: Direct delivery to property or guest homes
PARTNERSHIP MODEL
- leparfum.ai handles all production and technology
- 3PM logistics support included
- Butler training program provided
- Optional on-site brand ambassador for launches
QUALITY ASSURANCE
- White-glove packaging standards
- Foxwoods brand prominent, leparfum.ai subtle
- Dedicated account management
- Quarterly business reviews
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Why This Partnership Transforms Your Business
IMMEDIATE DIFFERENTIATION
- First resort in North America with systematic scent personalization
- Ownable luxury amenity no competitor can quickly replicate
- Press-worthy innovation story
ENHANCED GUEST VALUE
- Measurable increase in guest satisfaction scores
- Extended brand experience beyond property
- Scientific memory creation = stronger loyalty
REVENUE OPPORTUNITIES
- New income stream from hotel pilot program
- Premium pricing for VIP experiences
- Corporate gifting and event add-ons
OPERATIONAL EFFICIENCY
- No infrastructure changes required
- Vendor-managed fulfillment
- Minimal staff training needed
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